Panaxy Redefines Beverage Standards at ICBS 2026 as Official Water Sponsor

Panaxy Redefines Beverage Standards at ICBS 2026 as Official Water Sponsor

KUALA LUMPUR – Panaxy Filtration officially concluded a highly successful three-day showcase at the International Café & Beverage Show (ICBS 2026), held from May 7–9. As the event's official exclusive water filtration partner, Panaxy supplied pure, calibrated water to every single booth across the exhibition floor, ensuring that every coffee, beverage, and culinary creation served at ICBS 2026 was backed by elite-level filtration.

Beyond serving the general exhibition, Panaxy was honored to be the exclusive water sponsor for the prestigious Malaysia Open Coffee Championship (MOCC) 2026. Every competitive cup brought to the judges’ table was extracted utilizing Panaxy’s specialized water chemistry profiles.

The Star of the Show: The Panaxy PBEM Series

At our highly trafficked exhibition booth, B2B partners, cafe owners, and hospitality roasters gathered to witness the debut of Panaxy's specialized commercial lineup. The absolute highlight of the exhibition was the Panaxy PBEM Series, meticulously engineered to enhance coffee aroma and streamline extraction properties.

According to technical specifications showcased as above, the PBEM lineup features three tailored mineral solutions designed specifically for high-end espresso equipment, boasting a sustained filter lifespan of 6 to 8 months per floor meter cycle:

  • PBEM 01 (Mineralization): Engineered to inject an optimal blend of baseline minerals, opening up the vibrant bouquet of light to medium roasts.

  • PBEM 02 (pH & Mineralization): Calibrates water alkalinity and introduces essential mineralizers to curb intense, sharp acidity.

  • PBEM 03 (Calcium & Magnesium): Enriches water with an exact ratio of calcium and magnesium ions—the precise chemical catalysts required to bind to aromatic coffee oils and maximize sweetness.

Alongside the PBEM Series, Panaxy showcased its Panaxy Coffee Series and the Panaxy Premium Food Series, offering comprehensive water management solutions across all commercial culinary scales.

The Industry Expert Verdict

The technical necessity of specialized water systems was mirrored by industry authorities checking out our booth. Makhzumi, a veteran taste adjudicator and official judge for the Malaysia Open Coffee Championship 2026, highlighted how vital water consistency is for market viability.

"I introduced the Panaxy filter to a cafe owner friend whose patrons immediately noticed the change," Makhzumi stated during his interview. "Customers asked if they had upgraded to more premium beans because the coffee tasted significantly sweeter and more balanced. The secret was solely switching to a Panaxy water filter. I highly encourage cafe owners to try it." 

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